You're sick of hearing:
"Sorry, I can't afford that."
"What is it that you do?"
"Do people really pay you for that?"
"Can't you just tell me what to eat?"
When you create a unique coaching program that only you can (based on your unique skills and experience) and you clearly articulate in that signature program the solution you provide to solve their #1 pain point, you will attract potential ideal clients. Ones that see the value of your coaching program because it is the exact thing they've been looking for!
And when you learn how to connect with them in an authentic way, that's how you turn 'em into paying clients.
One of the biggest challenges new coaches seem to have is not knowing how to create powerful connection in their communications. As a result they're attracting the wrong people (or none at all).
It came down to positioning myself as an expert in solving one specific problem, bringing my unique gifts into my work, giving myself permission to let my business evolve as quickly as I was evolving, (finally!) getting visible, overhauling my wealth consciousness and making my success an absolute non-negotiable. And I want this for you too!
While listening to an online series, I discovered Cara and something clicked. I thought to myself "it would be great to be able to work with her". I took a leap of faith and made the investment with her and she did not disappoint!
Within days, I got clarity on who my ideal client was and created a personal signature program to address my client pain points. Additionally, she worked on my mindset to help me believe in myself and my worth. She taught me that I am worthy and that I can and will write my own story. I'm now ready to serve my clients and guide them to a life of balance. Thanks so very much Cara, it truly was an honor.
Terri Benjamin, Holistic Nutritionist & Coach
Whether you don't yet have a signature program (and you're still selling basic packages of sessions), the one you do have isn't connecting with the clients you truly desire to work with, you're ready to bring more of your unique gifts into your work -- or, you're being called to pivot/and or evolve...
When I decided to sign up for Cara's 6 Week Mini-Mastermind Program, I was at a complete standstill in my business. I was looking to change the direction of my business, but felt stuck and overwhelmed with how to do that. I was almost ready to throw in the towel until Cara's program popped into my life.
After only 4 weeks into the program, I have confidently defined a vision for my new business, put together my packages/prices and new offerings, and even booked my first 1:1 client (without a sales page no less!). It has been an experience of growth beyond my expectations!
I HIGHLY recommend working with Cara and will be telling all of my business friends to book time with her or get themselves into one of her courses if they are feeling stuck in their business. Cara's calm and confident coaching style was just what I needed to re-ignite my own passion for coaching.
Stephanie Long, Business Coach for Nutritionists
Your Beliefs & Your Dream Schedule
This is the very first place I have all of my clients start, no matter what stage they are in business!
If you have any limiting beliefs sabotaging your success or you actually don't have your schedule mapped out as to where you're going to fit all of these new coaching clients, you're going to run into some roadblocks.
The Big U needs to know you're READY to receive.
What You're Selling, to Whom & Why
You cannot skip this step if you want to succeed and not drive yourself insane going in circles with your messaging.
I'm going to walk you through my tried & true interview process that helps you narrow down your ideal client, find out the language they're using (so you can put that on the sales page), PLUS build relationships for possible beta testers once you've mapped out your program.
Pillars, Packages & Pricing
Now that you've talked to real live people (and you're not just grasping at straws), you'll start to put together you signature coaching program structure and your content pillars.
You'll also conduct free coaching calls with your interviewees to cultivate relationships for potential beta testers.
The Art of Connection
Your ideal client needs to feel heard by you in your copy.
You'll craft a sales page for your new program that clearly articulates the A to B transformation that your program is designed to facilitate, that incorporates your story AND that makes your ideal client say 'hey, did she create this just for me!?'
Conversations that Create Clients
You can have the most fabulous program and have a killer marketing strategy -- but your discovery calls don't convert, you're out of luck.
In this module you'll master discovery call conversations that don't feel icky or sales-y, so that you can stop sabotaging your hard work by energetically blocking potential clients with your fear frequency or simply sucking at discovery calls.
Creating Qualified Leads
Even if you have a lead magnet already, I encourage you to create a NEW lead magnet that will attract your new ideal client and a nurturing email welcome sequence that provides a natural segue into working with you in your coaching program.
i.e., That generic smoothie guide is not going to cut it.
In this module we'll be talking about launching your program with a live webinar. We'll also explore joint venture partnerships, video, FB ads, contributed content and growing your community with an ongoing social media game plan.
Bonus: Webinar 'How to Guide', demos and sample PPT template included.
Stepping into Your New Shoes
In this bonus module, we're going to discuss your personal brand. Are you showing up as the coach you know you're meant to be?
This workbook will walk you through everything you need to consider to elevate that brand and start attracting a higher-vibe clientele.
Including: Guest Expert training with Jordan Duvall, Brand Strategy Coach on planning your branded photoshoot!
When I started working with Cara I was scared, overwhelmed, I had the fear of being seen, the emotions of unworthiness from my past and trying to fit into the “normal” online coaching rules. From the beginning, Cara gave me the permission to do what I was passionate about.
Since then, I have created and launched my signature program, two amazing lead magnets, an incredible sales page, a website and a newsletter funnel. I've grown my email list by 500% and my group went from 35 people to 1,300 within 1 month of clarifying my message! I've also held 2 webinars and have been featured in online summits, podcasts, interviews and courses. My visibility has grown exponentially, my confidence has risen, my mindset has changed and my business has grown. I am so grateful to have her as a coach and will forever be thankful for supporting me in every way.
Jaime Pallotolo, Energy Coach & Healer
I can't believe how much progress I've made on my business working with Cara and being a part of the mastermind. I was stuck and had been spinning on starting my business. I even tried giving up multiple times and telling myself I could be happy in my corporate job long-term. But this burning desire to get my nutrition coaching business just wouldn't die.
I've purchased some other group business coaching programs but never followed through with them. They never seemed to be quite what I needed and I couldn't seem to keep up with them. I always had to work hard at translating what they were saying and making it applicable to my business and where I was at. Cara was completely different! In my time with her, I went from not having a business to defining my ideal client, designing my coaching package, creating an opt-in offer, writing my e-mail responders, starting my list and signing my first client. She helped me cut through my excuses and get to work.
Kassie Cox, Nutrition Coach
Before I started working with Cara I had no idea how to take my business from in person sessions to the online space and was feeling totally uninspired by the one-on-one coaching I was doing. With her help I was able to hone in on my zone of genius, create and launch an online program that actually lights me up and attracts my ideal clients!
Working with Cara has been a total game-changer! She helps me create clear goals and identify exactly what steps I need to take to achieve them. She has also been critical in keeping me accountable and on-track with my business. Before working with her I would come up with all sorts of ideas for growing my online business but never take action on them; now I’m able to get super clear on what needs to be done and tackle those tasks consistently!
The group coaching program was also an amazing opportunity to be able to connect with other coaches building their businesses. Being an entrepreneur can feel very isolating at times, so being able to connect and support each other with everything we were working on and struggling with was so helpful during the process.
I was able to sign 2 private coaching clients into my signature program as soon as it launched, and I can’t wait to see where I can grow my business from here with Cara’s help! Her extensive knowledge in building an online coaching business combined with her ability to keep me focussed, motivated, and inspired has been invaluable.
Erin Smandych, Nutrition Coach & Private Chef at ErinSmandych.com
Cara's Mini Mastermind Program has already been invaluable to me and I'm only 4-weeks in! The program of course supports the development of my signature program, more importantly though it has positively impacted my core beliefs and how I show up for myself and my business. Through this work, I am building a strong foundation that has already lead to increased income and opportunities to serve.
In fact, I signed a new client before my signature program sales page was even up! If you are ready to grow your business and willing to do the work, Cara's program will be hugely beneficial.
Meg Burton Tudman, Integrative Nutrition Health Coach at MegBurtonTudman.com